Vita Liberata is the only completely non-toxic tanning brand.

Alyson Hogg – founded the brand Vita Liberata in 2003, and since then she has been the inspiration behind the brand’s phenomenal success. In 2007, Alyson chose to focus specifically on tanning products, taking an entirely new approach to the industry.“The majority of tanning solutions on the market were not without their downfalls; often the formulas smelled bad, left streaks, dried out the skin and left users looking orange! Coming from a country where people can be very pale indeed, I wanted our products to remind people of that holiday feeling, glowing healthy skin, blue skies and sunshine! With Vita Liberata, those feelings are not interrupted by nasty smells, sticky skin and streaky results. It’s literally what Vita Liberata stands for – Free Life!”

Vita Liberata's mission is to help you achieve safe, healthy, glowing skin with the best self-tan range in the world. All products are non-toxic, odourless, organic, paraben free and bursting with natural extracts.
Vita Liberata is now being stocked in 22 countries across the world including the USA, France, Denmark, Czech Republic, Netherlands, Australia, Finland, Sweden and Norway.