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The Dermalogica Story
"The single best decision I've ever made in my life was to become a skin therapist." - Jane Wurwand, Dermalogica Founder.
Dermalogica founder Jane Wurwand co-founded Dermalogica from a single classroom in Marina Del Rey in 1983, and has grown the brand to cult status in over 50 countries.
When Dermalogica meets skin, skin health is redefined. Dermalogica is the number one choice of skin care professionals. Just look at the figures that prove the success of the brand, Dermalogica.
started in 1986
100 000 therapists worldwide
- 80+ countries reached
- 324 awards to date
education first
While the Dermalogica story begins in 1986, the force of change in the industry started in Los Angeles, circa 1983. Jane Wurwand, a tenured, United Kingdom-trained skin therapist new to the American "esthetician" industry, recognised that continuing skin and body therapy education was practically non-existent in the United States. While her training had been comprehensive and serious, US students entered the industry licensed yet under-trained, and worse, under-respected.
Jane put her education in action, opening a small classroom in Marina del Rey, California under the name The International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold-standard for postgraduate skin and body therapy training with 37 locations worldwide.
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