The Vita Liberata team are passionate experts in skincare and tanning. From their Irish base they created the world’s first odourless tan in 2007 and their unique Odour Remove™ technology is now present in athe "at-home" self and salon spray tans. In 2011, they became the first completely non-toxic tanning brand, developing a collection of tan solutions free from parabens, perfume, alcohol and all chemicals of concern. As the first tan brand in the world to do this, Vita Liberata became the self tanner of choice for the world’s top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab.

Vita Liberata's ingredients are the purest in the tanning world. Natural, certified organic and Ecocert approved extracts are key to their formulas. Offering a conditioning skincare treatment that also tans the skin is their goal, giving you a flawless skin finish that combines natural looking colour, velvet soft skin and long lasting hydration.

Vita Liberata have continued to introduce world beating tanning technologies to revolutionise the industry, making self tanning a viable alternative to sun exposure for all. These include Moisture Locking for 72hr skin hydration, Odour Remove™ for zero smell, pHenO2™ for the longest lasting tan, HyH20™ anti age hydration and Trystal3™ technology which allows tanning to work in a dry crystallised form.

A hero innovation, pHenomenal 2-3 Week Tan, is the world's longest lasting tan, giving you a tan that lasts up to 4 times longer than regular tans. Available in an extra fast drying mousse formula and an ultra hydrating lotion formula, pHenomenal has taken the beauty world by storm and has scores of celebrity fans across the globe including Gwyneth Paltrow, Sofia Vergara, Rita Ora and Ellie Goulding.

Trystal™ Minerals is another world first – a self tanning mineral bronzing powder. This beauty product blurs the line between cosmetics and tanning, allowing you to achieve a subtle lasting tan effect even after you wash off your natural-looking bronzer.